Latest from the Privacy Desk
All dispatches →
COOKIES Mouseflow mf_user Cookie
Mouseflow is a web analytics platform that provides behavior tracking tools designed to help website owners understand how visitors interact with their…
What Is the ADS_VISITOR_ID Cookie?
If a cookie scan of your website surfaced a cookie named ADS_VISITOR_ID and you are trying to figure out what it does,…
COOKIES NFL Privacy Lawsuit Alleges Tracking Continued After Users Opted Out
A newly filed privacy lawsuit against NFL Enterprises alleges that hundreds of tracking technologies operated on NFL.com before visitors made a privacy…
COOKIES What Is Consent Orchestration?
A visitor clicks “Do Not Sell or Share My Personal Information” on your website.
FCCDCF Cookie
The FCCDCF cookie is part of Google’s Funding Choices platform (now integrated with Google Ad Manager and Consent Mode).
What Is the _EOI Cookie (or __eoi) and What Does It Do?
In the world of web tracking and digital advertising, cookies play a central role in how websites and ad networks function.
COOKIES How to Run a Cookie Audit: Inventory, Scanning, GPC Testing, and Remediation
In May 2025, the California Privacy Protection Agency fined menswear retailer Todd Snyder $345,178 for a failure the company did not even…
COOKIES CMP Consent Gating and Server-Side Tracking
The Browser Is Not Your Compliance Layer: A Technical and Legal Guide to Most organizations deploying a consent management platform believe they…
COOKIES Smith v. Rack Room Shoes: How E-Commerce Tracking Triggers ECPA & CIPA Class Actions
The intersection of retail marketing tech and data privacy has officially hit a critical flashpoint.
Grady Hospital Accused of Sharing Patient Data With Google Through Website Tracking Tools
A new proposed class action lawsuit against Grady Memorial Hospital should get the attention of every hospital and healthcare company as we’ve…
COOKIES Server-Side Tracking and Consent Management:
Server side tracking has been one of many solutions that we have designed to stop these raging privacy lawsuits and to protect…
European CMP Association (ECMPA)
If you operate a digital footprint in Europe, the regulatory ground beneath your feet is shifting.