Universal consent and preference management
A person may reject advertising cookies on your website, change email preferences inside an account, send a Global Privacy Control signal and later update a setting within your application. Those choices should not remain isolated across different browsers, brands and systems.
Universal Consent creates a centralized permission layer for collecting, organizing, applying and documenting consent, opt-outs and communication preferences across websites, applications, channels and connected systems — one person, one set of choices, every connected system.
Give people consistent control. Give every connected team and system a dependable source of truth.
Book a Universal Consent DemoAssess Your Consent ArchitectureSee How Universal Consent Works →
Central permission recordWebsite and application choicesEmail and SMS preferencesGPC and privacy opt-outsConnected-system orchestrationVersioned consent history
Illustrative demonstration data
Collect → Unify → Apply → Record
The fragmentation problem
From scattered choices to one permission layer.
Without Universal Consent
- ×Cookie choice lives in the browser
- ×Email choice lives in the CRM
- ×SMS choice lives in the messaging platform
- ×GPC signal stored separately
- ×Mobile preference stored in the application
- ×Conflicting statuses across systems
- ×No complete history
With Captain Compliance
- ✓One central permission profile
- ✓Consistent purposes across touchpoints
- ✓Connected touchpoints feeding one record
- ✓Current preference state, always resolvable
- ✓Updates applied to connected systems
- ✓Versioned history for every change
- ✓One source of truth for every team
Product distinction
Four products, four different jobs.
Consent Management Platform
Collects and applies website and application technology choices at the point of interaction.
Preference Center
Lets individuals manage configured privacy and communication preferences directly.
Universal Consent
Connects choices, identities, purposes and supported systems into one permission layer.
DSAR Portal
Manages formal privacy-rights requests such as access, deletion and correction.
// These work together but are not interchangeable. The DSAR Portal is a rights-request interface, not a consent-management interface.
A central system of record
Every permission, with the context and history behind it.
A permission profile holds the current state and everything that produced it.
How Universal Consent works
Collect, connect, apply, prove.
Orchestration across connected systems
One change, applied everywhere it matters.
When a person updates a choice, Universal Consent resolves the new permission state and orchestrates it out to the systems that need to honour it — websites, CRM, email and SMS platforms, advertising destinations and customer data systems — through APIs, webhooks and supported integrations.
Real-time orchestration
Permission changes propagate to connected systems as they happen, with delivery status tracked per destination.
Identity resolution
Choices made across browsers, devices, accounts and channels resolve to one person where the available context supports it.
Bidirectional sync
Preferences updated inside a connected system flow back into the permission profile rather than drifting out of step.
Suppression and enforcement
Marketing suppression, advertising exclusion and website technology blocking driven from the same permission record.
APIs and webhooks
Read and write permissions programmatically, and subscribe to permission-change events from internal systems.
Delivery evidence
Every outbound application recorded with destination, timestamp, resulting state and acknowledgement.
Connected privacy platform
Universal Consent sits at the center.
Consent Management
Website and application consent experiences feeding the permission layer.
Automatic Blocking
Technologies held until the resolved permission state allows them.
Preference Center
Individual-facing control over channels, topics and frequency.
Cookie Scanner
Continuous discovery of the technologies permissions must govern.
Dynamic Privacy Policy
Disclosures aligned with the purposes actually recorded.
Cookie Transparency Page
Public inventory connected to the same scanning and classification.
DSAR Portal
Formal rights requests, connected to the same identity and record.
AI Governance
Documents how AI systems use data the permission layer governs.
Assessments
Evaluates privacy, AI, vendor and data-protection risk for the use.
Reports and Records
Evidence across consent, preferences, delivery and history.
Multi-brand and global organizations
One architecture, configurable everywhere.
The same permission architecture serves multiple brands, properties, regions and languages without forcing the same interface or legal model on all of them.
Brand ABrand BWebsiteApplicationUS configurationEuropean configurationMultiple languagesRegional purposesPer-brand preference centersShared identity resolution
// Universal Consent supports configurable experiences per brand and region. It does not impose one consent model globally, and the appropriate configuration depends on your practices, jurisdictions and legal analysis.
Enterprise deployment
Built for the access, hosting and integration requirements enterprises have.
SSO and SAMLSCIM provisioningRole-based accessAudit historyREST APIsWebhooksStandard cloudPrivate cloudDedicated cloudOn-premisesData residencyCustom retentionParent-and-child accountsBusiness-unit segmentationDevelopment, staging and production
Questions teams ask
Universal Consent, answered plainly.
How is Universal Consent different from a cookie banner?
A cookie banner collects a choice at one touchpoint, in one browser. Universal Consent is the permission layer behind every touchpoint — website, application, Preference Center, GPC signal and privacy request — resolving them into one record and applying it to connected systems.
What choices does it manage?
Privacy choices such as advertising, analytics and personalization consent, opt-outs including sale and sharing, Global Privacy Control signals, and communication preferences across email, SMS, channels, topics and frequency.
Does it orchestrate changes to other systems?
Yes. When a permission changes, Universal Consent applies it to connected systems through APIs, webhooks and supported integrations, and records the destination, timestamp and resulting state for each.
Can preferences updated elsewhere flow back in?
Yes. Bidirectional sync brings changes made inside connected systems back into the permission profile so the record stays authoritative rather than drifting.
How does it connect choices made in different places?
Identity resolution links choices across browsers, devices, accounts and channels where the available context supports it, producing one profile per person rather than one per touchpoint.
Does it keep a history?
Yes. Every permission profile carries versioned history — what changed, when, which source produced it, which notice version applied and what was sent to connected systems.
How does it work with the Consent Management Platform?
The CMP collects and applies website and application technology choices. Universal Consent connects those choices with everything else the person has decided and keeps the systems in step.
How does it relate to the Preference Center and DSAR Portal?
The Preference Center is where individuals manage their own privacy and communication preferences. The DSAR Portal handles formal rights requests. Universal Consent is the permission layer all three read from and write to.
Does it support multiple brands and regions?
Yes. Configurable experiences per brand, property, region and language sit on one shared permission architecture, with regional purposes and per-brand preference centers.
Is consent always the right basis for processing?
No. Consent is one lawful basis among several, and Universal Consent records the applicable decision rather than treating consent as the answer to every processing question. Your legal analysis determines the basis.
What enterprise controls are available?
SSO and SAML, SCIM provisioning, role-based access, audit history, REST APIs and webhooks, with standard, private, dedicated cloud and on-premises deployment, plus data-residency and custom retention options.
One permission layer
Give people consistent control — and every system a dependable source of truth.
Collect choices wherever they are made, resolve them into one profile, apply them across connected systems and keep the versioned history that proves what happened.
Book a Universal Consent DemoAssess Your Consent Architecture
Captain Compliance provides privacy technology, implementation, monitoring, documentation and technical support. It does not provide legal advice. Whether consent is the appropriate lawful basis, and which choices apply to a given processing activity, depend on your practices, jurisdictions and legal analysis. Organizations should consult qualified counsel regarding their specific obligations.