Keep the campaigns. Control the tracking.
Privacy compliance should not mean abandoning attribution, analytics, advertising, personalization or customer engagement. Captain Compliance helps marketing teams, agencies and demand-side platforms run successful campaigns with consent-aware tracking, browser-side and server-side integrations, regional controls, full preference management, continuous monitoring and technical safeguards designed to support applicable privacy requirements. Keep using the technologies that drive growth while respecting visitor choices and reducing the risk that a pixel, chatbot, session-replay tool, video player or advertising partner becomes the subject of the next privacy demand.
A successful campaign can still create an expensive privacy problem.
Support analytics, advertising, attribution and personalization through properly configured browser-side and server-side integrations. Turning everything off impairs measurement; allowing everything to run without controls creates legal, regulatory, contractual and litigation exposure.
Collect and apply consent, opt-out, GPC, cookie, communication and marketing preferences through connected controls.
Continuously identify new pixels, scripts, trackers, chat tools, session replay, video technologies and other campaign-related services as agencies and media teams deploy them.
Maintain controls, records, findings and response support when marketing technologies become the subject of a privacy claim.
Support approved browser-side and server-side Meta advertising configurations while applying the organization’s applicable consent and preference rules.
Help configure applicable TikTok browser and server-side signals around approved consent, regional and preference requirements.
Support Google Ads, GA4, Google Tag Manager, Consent Mode v2 and applicable enhanced-conversion configurations.
Integrate applicable consent and preference signals with supported DSP and programmatic-advertising workflows. Direct and custom integrations are available; scope depends on the DSP and data flows.
Identify and control session-replay technologies according to approved consent and regional configurations.
Review chat, support, form analytics and lead-generation technologies that may collect visitor communications, identifiers or interaction data.
Identify video players and related technologies that may create tracking or VPPA concerns depending on configuration and the information transmitted.
Monitor affiliate, retargeting, audience and conversion technologies operating across campaign pages and customer journeys. Using any of these technologies does not automatically violate a privacy law.
Everything needed to connect consent, preferences, campaigns and monitoring.
Privacy controls and attribution have to be designed together. If consent signals are missing, duplicated, delayed or inconsistently applied, marketing loses usable measurement while the organization still carries the risk. Captain Compliance helps ensure approved visitor choices are communicated through supported browser-side and server-side advertising and analytics systems — and works with brands, agencies, DSPs, adtech providers, legal teams and engineers so the signal does not break somewhere in the delivery chain.
Consent Management
Configurable consent experiences with accept, reject and granular choices, opt-in and opt-out models, and regional and language variants.
Automatic Blocking
Hold configured non-essential technologies until the approved consent condition is satisfied.
Google Consent Mode v2
Communicate applicable consent choices to supported Google services through an approved configuration.
Google Tag Manager
Organize tags around the visitor’s applicable consent state and approved triggers.
Server-Side Integrations
Server-side tag management, Meta Conversions API, TikTok Events API and enhanced conversions, configured around approved privacy rules.
DSP Integrations
Direct and custom integrations with supported demand-side platforms. Scope depends on the DSP, systems, data flows and client requirements.
Full Preference Management
Cookie, analytics, advertising, email, SMS, channel and topic preferences in one connected Preference Center.
Continuous Website Scanning
Continuously identify cookies, pixels, trackers, session replay, chat tools and embedded media across campaign landing pages. Scanning surfaces what is detectable within its supported scope; it does not replace a full legal and technical investigation.
Global Privacy Control
Detect applicable GPC signals and incorporate them into configured marketing workflows.
Dynamic Privacy Policy
Maintain privacy disclosures designed to reflect the technologies and practices actually operating.
Cookie Transparency Page
Publish a dynamic inventory of identified cookies and tracking technologies.
Consent and Preference Records
Preserve versioned consent events, preference updates, withdrawals and configuration history.
APIs and Webhooks
Connect supported consent, preference and compliance events with CRM, advertising and marketing systems.
Automated Reports
Generate reports covering findings, technologies, configurations and changes for marketing and legal review.
Litigation-Response Support
Expedited technical audit, technology identification, consent testing, browser and server-side review, timestamped findings and coordination with defense counsel.
Compliance Shield
A written litigation guarantee for qualifying clients, connecting approved deployment, configuration, monitoring, records and cooperation under the applicable written terms. It is not insurance and does not guarantee that no demand, claim, lawsuit, investigation or penalty will occur.
Marketing technology is increasingly appearing in privacy demand letters.
Meta Pixel, TikTok Pixel, session-replay software, chatbots, embedded video, analytics platforms and advertising partners may become the subject of CIPA, ECPA, VPPA, CCPA, GDPR and other privacy allegations. When a demand letter arrives, legal will ask marketing a specific set of questions: who selected the technology, why it was installed, when it activated, which data was transmitted, what the visitor selected, whether opt-out signals were applied, whether server-side data was also transmitted, which records remain available and what remediation has occurred. Captain Compliance helps marketing, legal and engineering teams review current behavior, available configurations, consent records, preference records, scan findings and implementation evidence — through an expedited technical audit, technology identification, consent testing, browser-side and server-side review, timestamped findings, configuration information, remediation, technical reports and coordination with defense counsel. An honest limitation. A current audit cannot automatically reconstruct unavailable historical website behavior. Historical conclusions depend on the records, logs, tag-manager versions, server-side configurations, archived pages and other evidence that remain available. Compliance Shield. Qualifying clients may receive access to our written litigation guarantee, which connects approved deployment, configuration, monitoring, records, cooperation and litigation-response support under the applicable written terms. It is not insurance and does not guarantee that no demand, claim, lawsuit, investigation or penalty will occur; eligibility, requirements, exclusions, protection and available remedies are governed exclusively by those terms.
Book a Marketing Privacy Demo- 1 — Identify the stack — Review the advertising, analytics, attribution, personalization, DSP, agency, browser-side and server-side technologies involved
- 2 — Define the rules — Legal and privacy teams determine the applicable consent, opt-out, disclosure, regional and preference requirements
- 3 — Configure the signals — Captain Compliance helps configure banners, preferences, tags, Consent Mode, GPC handling, server-side workflows and supported DSP integrations
- 4 — Test the campaign — Review relevant behavior before and after visitor choices, across the appropriate regions, environments and marketing systems
- 5 — Launch and monitor — Deploy the campaign and continuously monitor landing pages and website technologies for relevant changes
- 6 — Document the controls — Maintain consent records, preference records, configurations, scan findings, implementation information and reports
- Implementation help — We can work directly with your marketing team, agency, DSP, engineers and counsel on the audit, tag review, GTM, Consent Mode, browser and server-side setup, Meta and TikTok integrations, blocking, regional setup, Preference Center, CRM connections, testing and remediation. Complimentary integration assistance is available, with scope established during onboarding or enterprise solution design
What the policy says versus what the tags actually do.
- The privacy policy describes one thing
- The consent interface offers another
- The visitor selects something different again
- Marketing tags behave independently of all three
- Advertising partners receive more than expected
- Server-side systems transmit without the same rules
- Nobody can prove afterwards what actually happened
- An annual audit misses changes made last Tuesday
- Measurement — more reliable consent-aware browser and server-side attribution
- Control — marketing technologies connected to approved consent, opt-out and regional rules
- Visibility — campaign technologies and changes identified continuously
- Trust — clearer visitor choices and a connected preference experience
- Coordination — marketing, agencies, DSPs, legal and engineering on one process
- Defense — technical records and support when a technology becomes the subject of a claim
- Disclosures that reflect what is actually running
- A record of configurations, choices and remediation over time
Campaigns, measurement and consent, answered plainly.
Can we continue using marketing pixels with Captain Compliance?+
Will privacy controls ruin our attribution?+
Does Captain Compliance support server-side tracking and tagging?+
Does Captain Compliance integrate with DSPs?+
Can Captain Compliance work with our marketing agency?+
Does Captain Compliance support Google Consent Mode v2?+
Does Captain Compliance support Meta and TikTok?+
What does the Preference Center manage?+
Can marketers create multiple consent configurations?+
Does unlimited configuration mean A/B testing?+
Does Captain Compliance continuously monitor campaign tags?+
Can Captain Compliance guarantee that a campaign complies with every law?+
What happens if a marketing technology becomes the subject of a demand letter?+
What is Compliance Shield?+
Is implementation assistance available?+
Run the campaign — with privacy built into the signal path.
Captain Compliance helps connect consent, preferences, browser-side tags, server-side measurement, agencies, DSPs, analytics and continuous monitoring so marketing teams can keep moving without leaving privacy behavior to chance. Captain Compliance provides privacy technology, implementation, monitoring, documentation and technical support. It does not provide legal advice. Campaign requirements and privacy obligations depend on the organization’s practices, technologies, jurisdictions, disclosures, contracts and applicable law. Organizations should consult qualified legal counsel regarding their particular obligations.
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