Cookies are small data files stored on your device when you visit a website. They help the site remember your preferences, login information, and enhance your browsing experience by keeping track of your interactions. Essential for functionality, performance analysis, and targeted advertising, cookies ensure a smoother, more personalized web experience. You can manage your cookie preferences through your browser settings to control your online privacy.
CVS Health and digital advertising firm Criteo have agreed to pay $20.5 million to settle claims that web trackers embedded on CVS’s websites and apps
For many companies, cookie compliance starts with a familiar project: choose a consent platform, install a banner, categorize the cookies and move on. That approach
In February 2022, Belgium’s Data Protection Authority ruled that the IAB Europe Transparency and Consent Framework, the mechanism behind the vast majority of cookie consent
The Transparency and Consent Framework has never stood still, and it was never going to. Since Belgium’s Data Protection Authority found the original TCF architecture
ChatGPT advertising has introduced a new tracking technology that website owners, marketers and privacy teams need to understand: the ChatGPT Ads Measurement Pixel. OpenAI’s conversion
Cookie consent banners were adopted as a shield against privacy class actions and a tool for statutory compliance under laws like the CCPA. Today, plaintiffs’
Short answer: some ad blockers send the Global Privacy Control (GPC) signal, but many do not. Installing an ad blocker does not automatically mean your
A target company’s tracking pixels used to be a marketing question. In 2026, they’re a deal-risk question — and one that shows up nowhere in
In November 2025, a federal court in California allowed a lawsuit against Adidas to proceed on the theory that its website’s tracking pixels violated a
A session cookie is a small, temporary piece of data a website stores in your browser to remember who you are while you’re actively using