Cookies are small data files stored on your device when you visit a website. They help the site remember your preferences, login information, and enhance your browsing experience by keeping track of your interactions. Essential for functionality, performance analysis, and targeted advertising, cookies ensure a smoother, more personalized web experience. You can manage your cookie preferences through your browser settings to control your online privacy.
Short answer: some ad blockers send the Global Privacy Control (GPC) signal, but many do not. Installing an ad blocker does not automatically mean your
A target company’s tracking pixels used to be a marketing question. In 2026, they’re a deal-risk question — and one that shows up nowhere in
In November 2025, a federal court in California allowed a lawsuit against Adidas to proceed on the theory that its website’s tracking pixels violated a
A session cookie is a small, temporary piece of data a website stores in your browser to remember who you are while you’re actively using
Germany’s Federal Commissioner for Data Protection and Freedom of Information (BfDI) has released new recommendations on cookie banners, backed by survey data that should surprise
Mouseflow is a web analytics platform that provides behavior tracking tools designed to help website owners understand how visitors interact with their pages. Unlike traditional
If a cookie scan of your website surfaced a cookie named ADS_VISITOR_ID and you are trying to figure out what it does, whether it needs
A newly filed privacy lawsuit against NFL Enterprises alleges that hundreds of tracking technologies operated on NFL.com before visitors made a privacy choice—and continued operating
A visitor clicks “Do Not Sell or Share My Personal Information” on your website. Your cookie banner records it. Your pixels stop firing in that
The FCCDCF cookie is part of Google’s Funding Choices platform (now integrated with Google Ad Manager and Consent Mode). Purpose and Functionality The FCCDCF cookie