Latest from the Privacy Desk
All dispatches →What Is the _EOI Cookie (or __eoi) and What Does It Do?
In the world of web tracking and digital advertising, cookies play a central role in how websites and ad networks function.
COOKIES How to Run a Cookie Audit: Inventory, Scanning, GPC Testing, and Remediation
In May 2025, the California Privacy Protection Agency fined menswear retailer Todd Snyder $345,178 for a failure the company did not even…
COOKIES CMP Consent Gating and Server-Side Tracking
The Browser Is Not Your Compliance Layer: A Technical and Legal Guide to Most organizations deploying a consent management platform believe they…
COOKIES Smith v. Rack Room Shoes: How E-Commerce Tracking Triggers ECPA & CIPA Class Actions
The intersection of retail marketing tech and data privacy has officially hit a critical flashpoint.
Grady Hospital Accused of Sharing Patient Data With Google Through Website Tracking Tools
A new proposed class action lawsuit against Grady Memorial Hospital should get the attention of every hospital and healthcare company as we’ve…
COOKIES Server-Side Tracking and Consent Management:
Server side tracking has been one of many solutions that we have designed to stop these raging privacy lawsuits and to protect…
European CMP Association (ECMPA)
If you operate a digital footprint in Europe, the regulatory ground beneath your feet is shifting.
Privacy Compliance Isn’t Killing Your Data Strategy — Harvard Research Says It Might Be Fueling It
The argument against aggressive privacy compliance has always rested on a simple economic assumption: more restrictions mean less data, less data…
COOKIES Cookie Consent Gone Wrong: The Lawsuit Surge Website Owners Can’t Ignore
For years, the cookie consent banner was treated as a legal formality — a checkbox exercise to satisfy privacy regulators and move…
What is the _lc2_fpi Cookie? A Guide to Compliance and Tracking
If you have ever run a privacy audit or pulled a cookie scan on your company’s website, you have likely run into…
COOKIES webXray: The Privacy Forensics Company That’s Rewriting the Rules of Digital Accountability
The digital privacy industry has, for years, operated on a kind of polite fiction: put up a cookie banner, tick a few…
COOKIES Cookie Governance
Everything organizations need to build, maintain, and scale a compliant cookie governance program — from policy and framework to country-by-country requirements, Global…