Know what’s on your site before a plaintiff’s firm does
A free privacy audit shows which cookies, pixels and trackers are running — and which ones commonly appear in privacy claims.
Facebook is one of the largest retargeting and data collection companies to ever exist. The SB cookie is one that is more about security than tracking. Below are 7 facts and details about the SB Cookie which is used for browser detection and security purposes. Here are the key details about the “sb” cookie:
- Purpose: It allows Facebook to identify browsers securely and recover user accounts in case of forgotten passwords or potential hacking attempts.
- Lifespan: The cookie typically has a lifetime of 1 year or 6 months, depending on the source and can be expired faster depending on your browser and settings.
- Classification: It is considered a tracking cookie, as it helps Facebook identify and distinguish between different browsers and devices.
- Setting: The “sb” cookie is usually set when a user interacts with Facebook content, even if they’re not logged in.
- Content: It consists of a 24-character random-looking string, qualifying as an identifier cookie.
- Privacy implications: As a tracking cookie, it contributes to Facebook’s ability to recognize and potentially track user behavior across different websites and sessions.
- Consent: In recent years, Facebook has implemented more explicit consent mechanisms for setting non-essential cookies, including the “sb” cookie, in response to privacy regulations.
It’s worth noting that the exact behavior and implementation of cookies may change over time as Facebook updates its systems and responds to evolving privacy regulations and user expectations.
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Captain Compliance helps teams discover tracking technologies, enforce consent, manage privacy requests and document the evidence behind every decision.
