Formerly Illow.IO a LatAm based cookie consent software has been rebranded as CMP Express from data mapping and industry leader BigID.
BigID, a leading provider of data security, privacy, compliance, and governance solutions, announced the launch of BigID CMP Express—a groundbreaking standalone Consent Management Platform (CMP) designed to make website privacy compliance accessible, fast, and hassle-free for organizations of all sizes.
In an era where privacy regulations like GDPR, CCPA/CPRA, and emerging signals such as Global Privacy Control (GPC) are reshaping digital operations, many companies struggle with outdated, complex consent tools that require lengthy setups, hidden fees, and vendor dependencies. BigID CMP Express directly addresses these pain points, promising compliant cookie banners deployed in minutes rather than weeks, with no contracts or lock-in.
This self-service offering marks a significant evolution in BigID’s privacy portfolio, building on its enterprise-grade CMP while democratizing advanced features for startups, mid-market firms, and even large enterprises seeking agile solutions.
Why BigID Launched CMP Express Now
The digital privacy landscape is more demanding than ever. Regulations mandate explicit user consent for cookies and trackers, while signals like California’s GPC—now supported in multiple U.S. states—allow users to opt out of data sales automatically. Non-compliance risks fines, blocked advertising features (e.g., Google Consent Mode v2 restrictions), and eroded consumer trust.
Legacy CMP providers often burden users with complicated interfaces, slow support, and opaque pricing. BigID recognized that smaller teams and fast-moving organizations need a better alternative: a modern CMP that prioritizes speed, transparency, and scalability without sacrificing robustness.
BigID CMP Express arrives as GPC adoption accelerates and state privacy laws proliferate, giving companies a tool to stay ahead without overcommitting resources. As BigID executives noted in the launch announcement, it’s built to “leave legacy consent tools behind” by combining AI innovation with user-friendly design.
Core Features of BigID CMP Express
At its heart, CMP Express is engineered for rapid deployment and ongoing ease of use. Key highlights include:
- 2-Minute Signup and Instant Setup: No sales calls or demos required—sign up, configure, and go live in under an hour.
- AI-Powered Cookie Classification: Automatically scans and categorizes cookies, reducing manual effort and ensuring accurate compliance.
- Built-in Global Privacy Control (GPC) Support: Honors user opt-out signals by default, critical for U.S. state laws and future-proofing.
- Geolocation-Aware, Customizable Banners: Adapts to visitor location with localized language and region-specific rules (e.g., GDPR in Europe, CCPA in California).
- Seamless Integration: Works with Google Tag Manager, supports Google Consent Mode v2, and integrates effortlessly with popular analytics and advertising tools.
- Transparent, Flexible Pricing: Pay by credit card with tiered plans based on usage—no annual contracts, no hidden fees, no vendor lock-in.
For organizations switching from competitors like OneTrust, Cookiebot, or Quantcast, BigID promises migration in as little as 30 minutes with zero downtime.
BigID CMP Express vs. Traditional Consent Platforms
To illustrate the advantages, here’s a comparison of common pain points addressed by CMP Express:
| Feature/Challenge | Legacy CMPs | BigID CMP Express |
|---|---|---|
| Setup Time | Weeks to months | Minutes to hours |
| Pricing Model | Complex contracts, high minimums | Pay-as-you-go, credit card billing |
| Cookie Classification | Mostly manual | Fully AI-automated |
| GPC Signal Support | Often add-on or delayed | Built-in and enabled by default |
| Migration Effort | High, with downtime risks | 30 minutes, zero downtime |
| Scalability Path | Locked into vendor ecosystem | Direct upgrade to BigID Enterprise Suite |
| Target Users | Primarily large enterprises | All sizes, from startups to globals |
How CMP Express Fits into the Broader Privacy Ecosystem
While standalone, CMP Express isn’t isolated—it’s strategically positioned as an entry point to BigID’s comprehensive platform. As privacy needs grow (e.g., data discovery, DSAR automation, or AI governance), users can seamlessly upgrade to the full suite without starting over.
This “land and expand” approach mirrors successful models in SaaS, allowing organizations to solve immediate consent challenges today while preparing for advanced requirements tomorrow. BigID’s existing certifications—like Google CMP Partner status—carry over, ensuring enterprise-grade reliability even in the Express tier.
Early availability includes a free trial, making it risk-free for teams to test real-world performance across multiple domains and traffic volumes.
Steps to Get Started with BigID CMP Express
Deploying CMP Express is deliberately straightforward:
- Visit the BigID CMP Express portal and sign up in under 2 minutes (no sales involvement needed).
- Configure your banner preferences, including design, text, and consent categories.
- Let AI scan and classify cookies on your site automatically.
- Add the lightweight script to your website (compatible with most CMS and tag managers).
- Go live—banners adapt in real-time based on user location and preferences.
- Monitor compliance via an intuitive dashboard; migrate from old providers if needed.
- Scale or upgrade as your privacy program matures.
Democratizing Privacy Compliance
BigID CMP Express represents more than a product launch—it’s a statement on the future of privacy tools. By stripping away complexity and barriers, BigID is empowering a wider range of organizations to respect user privacy without sacrificing business agility.
In a market dominated by bloated enterprise solutions, this offering levels the playing field. Startups can now achieve the same compliance sophistication as Fortune 500 companies, while larger firms gain flexible options for subsidiary sites or rapid prototyping.
As privacy laws continue evolving— with new U.S. state regulations in 2026 and potential federal changes—tools like CMP Express will be essential for staying compliant without overwhelming budgets or teams.
With immediate availability and a free trial, BigID CMP Express is poised to become the go-to choice for modern privacy-conscious organizations ready to move beyond outdated consent management.
