We all can admit we have spent many hours on Amazon browsing their vast selection of just about anything. However, aside from the millions of products, numerous Amazon ads on other sites always mirror exactly what you have been thinking about recently. This is all thanks to the ad-privacy cookie.
The ad-privacy cookie is part of Amazon’s targeted advertising efforts that many affiliate businesses use to earn revenue from linking to Amazon. In addition to this placement, it ensures that only the consumers who want these ads the most see them.
We’ll go over everything there is to know about the ad-privacy cookie, including its function and how long it stays on your browser.
Let’s start with the fundamental purpose of this cookie.
What Does the ad-privacy Cookie Do?
Amazon Adsystem places the ad-privacy cookie and is part of Amazon’s delivery and targeting function. Businesses can place ads on their site to Amazon through Amazon Adsystem as an affiliate.
As users browse these sites, the ad-privacy cookie is used to track the clicks and usage of the links to Amazon. Amazon can create targeted advertising that shows consumers the products they want based on their browsing habits.
Of course, no business does this service for Amazon for free, and by tracking the usage of these links, businesses can earn some money based on the success.
How Long Does the ad-privacy Cookie Last?
The ad-privacy cookie lasts a long time as it collects a lot of data from one browser and tracks the activity of the links. This cookie can last up to 5 years on a user’s browser, maintaining a record of browsing data and how often the links are used.
The ad-privacy cookie is used as part of target advertising, so it collects user browsing data to determine products they may be interested in. You can always remove this cookie from your browser by clearing your cookies, and all the data it has collected will also be removed.
Conclusion
Amazon uses the ad-privacy cookie to retarget and send consumers back to its pages with customized ads. The cookie is part of the system used by Amazon affiliates to earn a small amount based on how many users click on Amazon ads.
The cookie lasts long and collects much data related to a user’s browsing habits and personal preferences. With this cookie, businesses can provide personalized Amazon ads on their sites and only reach target audiences.
The ad-privacy is part of the impressive system that Amazon uses to create targeted ads on sites everywhere.