There is a 1P which stands for 1st Party and a 3P which stands for 3rd Party. In this case the 1P_JAR cookie is associated with Google services, such as Google Ads and Google Analytics. The description of this cookie is that it typically is used to gather website statistics and track conversion rates. Here’s a breakdown the 1p_jar’s description:
- Provider: gstatic.com
- Purpose: The
1P_JARcookie helps Google to track user activity across different websites and devices to deliver targeted ads and improve the relevance of the ads that users see. It collects information about how users interact with ads or the website, which helps in optimizing advertising efforts. - Data Collected: The cookie may collect data such as browsing habits, clicks, conversion rates, and potentially demographic information, depending on the user’s Google account settings and the website’s implementation.
- Lifespan: The lifespan of the
1P_JARcookie can vary, but it typically lasts for up to four weeks (30 days). This duration allows Google to maintain consistent tracking of user interactions over a relevant period, which is important for accurate ad performance tracking. - 1P vs. 3P: The “1P” in
1P_JARstands for “first-party,” indicating that this cookie is placed by the website you are visiting directly, rather than a third-party cookie placed by a different domain. However, it is used by Google services, which are integrated into many websites, effectively making it act similarly to a third-party cookie in terms of cross-site tracking.
The expiration timeframe is 30 days. One description has it as one that sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. A more defined answer is: the 1P_JAR cookie is an essential component of Google’s advertising ecosystem, helping to measure the effectiveness of their advertising services and improve user experience with more relevant ads.
